When two completely unrelated human beings want to to know each other, they tend to put each other in socio-cultural compartments, and make assumptions about the other one, based on their prior knowledge about those compartments

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Stereotypes in marketing is used to position a product in the target customer’s psyche. All the target consumers of a product fall under some common categories, hailing from similar culture, language, gender, ethnicity etc. Stereotypes contextualize advertisements, thereby orienting the audiences to the story of the advertisement.

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